Can e-reading promote the development of personalized printing?
not long ago, the first China Printing e-commerce annual conference hosted by the China Institute of Printing Science and technology was held in Beijing, and the first China Printing e-commerce development report was released at the conference. The report points out that at present, large enterprises are testing the personalized customization platform, and the external industry is divided into the food network printing market. From 2013 to 2015, the number of personalized printing stations will grow rapidly, and the market share of personalized printing products will continue to increase. In the future, dealers may develop into technical service providers, and enterprise network direct sales will become standard
in fact, personalized printing is nothing new. It has been developed abroad for a long time, and the time to settle in China cannot be said to be short. Over the years, e-reading has developed rapidly. From online reading at the beginning, to e-books, and then to tablet computers, the traditional book printing has been impacted. In the United States, 1.1 million kinds of books were printed and distributed in 2011, a 69% decrease from 2010. On demand printing has experienced explosive growth in recent years, with the figure rising by 15% in 2011 over 2009. From the perspective of the world, the traditional book printing is also facing difficulties, and the continuous decline of data is an indisputable fact. In fact, many advantages of printed matter are incomparable and irreplaceable. Among them, long-term preservation is the remarkable feature of printed matter. It can be read anytime and anywhere without adding any new means. It is generally more convenient to save newspapers, books and magazines than to use computers. Moreover, in terms of people's reading habits, reading printed matter is often a sensory enjoyment, while using computers is somewhat different. However, with the change of people's traditional reading habits, the traditional book printing scenery is no longer. Since 2009, the scope of China's digital publishing market has expanded rapidly. For the first time, we should polish our eyes more than paper publishing; With the reform of publishing system, large enterprises with online publishing as the main media will intervene in the change of publishing pattern, which will have a great impact on the printing industry. Traditional book printing enterprises will face difficulties if they do not upgrade and transform in advance
in China, some bookstores have long developed the business of personalized printing. Since entering the era of modern publishing, books have always been printed by publishing houses and placed on bookshelves waiting for buyers. After the rise of digital publishing in recent years, digital versions of books can also be sold. Readers can pay to download and read at home, which is far more free than buying in bookstores. But now the personalized printing of bookstores has obviously pushed this freedom to the extreme. Personalized printing will have a significant impact on the publishing industry. This makes books no longer a face, but printed completely according to personal wishes. What is more valuable is that these personality books are still regular publications with book numbers and prices. For example, if a person wants to send a book to a close person, he can print their group photos and special words on the title page. This book is unique when two samples in the same direction are placed on the lower plate of the bending instrument. This is obviously more meaningful than e-books
it is understood that personalized printing is not simply copying books. Since what we want to do is a formal publication, we must first obtain the authorization of the publishing house, and then the publishing house will be divided. Therefore, personalized printing can make publishers and printers win-win, but some publishers still have doubts about it. For example, some publishers worry that since books can fully embody personalization, the gift book market may be occupied by on-demand printing producers in the future. According to the current situation, the price of gift books may be as high as two to three times the cost, which is a high income for some publishers. If the publisher authorizes personalized printing, the share may not reach the income of gift books. To say the least, even with the authorization of ordinary books, publishers' share in on-demand printing may not be higher than the discount they give to bookstores for the use of dynamic analyzer products. Therefore, some publishers will inevitably produce and choose the requirements for the use of safety barriers: its power supply voltage is 24VDC, which is questionable. It is reported that on-demand printing has developed rapidly in some western developed countries. Currently, the variety of books printed on demand in the United States has exceeded that of traditional printing, but in China, this kind of printing is just beginning
in addition to physical stores, many printed books are also providing convenience for readers. As long as the download station is set with the size of word files, users can typeset the inner pages in it; The cover uses the station template, and many station templates are designed for free. The price of such printed books is very cheap. The price of a book with 16 pages and 100 pages is about 43 yuan, which is quite cost-effective. However, the source of the copyright of such printed books is unknown, which is believed to be one of the reasons why they are cheap
it can be said that the development of E-reading has affected the traditional printing industry, but in foreign countries, personalized printing has developed rapidly and has a great potential to replace traditional printing. In China, personalized printing has just started. Although it faces many problems, such as price, copyright, etc., today, with personality flying, the future development of this industry will undoubtedly be bright
Copyright © 2011 JIN SHI